The X in CX - Sunny Bindra

THE BOOK

THE X IN CX : HOW TO DELIVER CUSTOMER EXPERIENCE THAT STICKS

Bring the X factor to customer experience

Whatever you sell, customers are the driving force behind every business success—without happy customers, there’s no business. So it’s essential that brands have interactions that are memorable for all the right reasons.

In The X in CX, “CEO whisperer” Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:

• Boss It, starting CX from the top of your organization
• Humanize It, keeping empathy central to your mindset
• Digitize It, using tech to your advantage
• Jazz It, staying creative at every turn

With The X in CX, you’ll understand where great CX comes from—and how to deliver it yourself, every time.

THE AUTHOR

SUNNY BINDRA is a “sense-maker”—helping leaders and organizations decode complexity and thrive in their worlds. As an advisor, writer, and speaker, he works closely with top CEOs and leadership teams, driving big-picture thinking and bold change.

His clients have included banking giants, startups, and transformative public-sector projects across continents. Whether guiding boards, coaching executives, or elevating customer experience, he unlocks innovation by making leaders see people, not just assets.

Sunny leads Fast Forward, a sought-after leadership programme, and was a Sunday Nation columnist for more than two decades. He now writes independently under his online banner, Sunny’s Signal.

He has authored four acclaimed books, Crown Your Customer, The Peculiar Kenyan, The Bigger Deal, and Up & Ahead. His new book, The X in CX, is out in 2025.

www.sunwords.com